How Amusement Features Are Driving The ‘Experience Economy’


Mixed-use developers, retailers and even public agencies are fighting for people to show up at their events, resorts and shopping centers, spending a lot of time and money in the process. However, today’s target market isn’t the mall generation of yesterday. There is a new wave of shoppers, tourists and adventurers looking for something more, as they desire a fun and memorable experience — such as amusement and game-style attractions that offer more than just a place to buy a souvenir. Experiences over possessions – “I think you’re seeing a transition in entertainment and retail,” said Dan Zaharoni, chief development officer for Urban Commons, the company that leases and manages the Queen Mary attraction in Long Beach, CA…Read More > >

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